Privacy Policy
Last Updated: 2026
New Horizon Eyewear ("we," "us," "our," or "Company") operates the website newhorizoneyewear.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered on or through our site (collectively, the "Website").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using this Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information from you in various ways, including:
- Personal Information: When you voluntarily provide it (e.g., your name, email address, phone number, and contact details when signing up for newsletters or contacting us)
- IP Address: Your Internet Protocol (IP) address is automatically collected when you visit our Website
- Cookies and Tracking Technologies: We collect information through cookies, pixels, web beacons, and similar technologies
- Usage Data: Information about how you interact with our Website, including pages visited, links clicked, time spent on pages, referral sources, and device information (browser type, operating system, device type)
- Affiliate Tracking Data: Information related to clicks, referrals, and conversions from casino and affiliate partners
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyze Website traffic, user behaviour, and engagement patterns to understand how visitors use our site
- Affiliate Tracking: To track referrals, clicks, and conversions for affiliate commission purposes and partner reporting
- Site Improvement: To enhance, optimize, and improve the functionality, content, and user experience of our Website
- Communications: To respond to inquiries, send newsletters, and communicate with you about updates or changes to our Website
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations
- Fraud Prevention: To detect, prevent, and address fraud, security, or technical issues
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for basic Website functionality
- Analytical Cookies: Help us understand how users interact with our Website (e.g., Google Analytics)
- Affiliate Tracking Cookies: Used to track referrals and conversions for affiliate partners
- Marketing Cookies: Used for targeted advertising and retargeting purposes
Opting Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. You may also opt out of specific cookie types through third-party opt-out mechanisms such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
Third-Party Links
Our Website contains links to external websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. This Privacy Policy applies only to information collected through our Website.
When you click on links to casino or affiliate partner sites, we encourage you to review their respective privacy policies before providing any personal information. We do not control how third parties collect, use, or protect your data.
Your Rights
Under Australian privacy law and applicable regulations, you have certain rights regarding your personal information:
- Access: You have the right to request access to the personal information we hold about you
- Correction: You can request that we correct inaccurate or incomplete information
- Deletion: You may request the deletion of your personal information, subject to legal obligations
- Opt-Out: You can unsubscribe from marketing communications at any time by following the unsubscribe link in our emails
- Data Portability: You may request a copy of your data in a portable format
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. Typically, we retain:
- Personal Information: For the duration of your relationship with us plus a reasonable period for legal or business purposes
- Analytics Data: Generally retained for up to 26 months, depending on the platform
- Affiliate Tracking Data: Retained in accordance with affiliate program requirements and applicable laws
- Cookies: Session cookies are deleted when you close your browser; persistent cookies are retained per their expiration date
If you request deletion of your data, we will remove it within a reasonable timeframe unless we are legally obligated to retain it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please contact us at:
Email: privacy@newhorizoneyewear.com
We will make reasonable efforts to respond to your inquiries within 30 days of receipt.